For HVAC, Plumbing & Home Services

Know which marketing actually makes you money.

You spend thousands a month on Google, Angi, and ads — but can't say which one pays off. I build one system that shows you revenue by channel and stops your leads from leaking out. Done for you, on the tools you already run.

The guarantee: if the audit doesn't find its own cost in wasted spend or recoverable leads — it's free.

Revenue by channel

Where your money actually comes from

last 30 days
Google LSA profit$41,200
Referrals profit$28,600
Website / SEO$12,400
Angi Ads losing money–$2,100
Spend you can stop wasting: $2,100/moLeads recovered: +38
Works with the tools you already run Housecall Pro Jobber ServiceTitan CallRail Google LSA Angi
27%+
of inbound calls go unanswered at the average home services company
85%
of callers won't call back if their first call isn't answered
$1,500
wasted every month on marketing channels that don't convert
4.2 hrs
average lead follow-up time — long after the customer hired someone else

Why your marketing feels like a guess

You're running a sharp business on tools that don't talk to each other.

Every contractor I talk to has the same three leaks. None of them are your fault — your software was never built to connect. That's exactly what I fix.

01

You can't see what works

Leads come from Google, Angi, Thumbtack, referrals, your site — and they all land in different places. You see lead counts, never which channel actually turned into paid jobs.

Contractors waste ~$1,200–$1,600/mo on channels that don't convert.
02

Your leads leak out

Calls missed while crews are on jobs. Leads sitting unread in a portal for hours. After-hours callers who simply ring the next guy on Google.

Home services miss 27%+ of calls — and 85% never call back.
03

You pay for tools you don't use

Subscriptions stacked up over the years — features turned on once, half-built integrations, overlapping software nobody fully uses anymore.

Typically $400–$1,500/mo in software earning its keep for no one.

How it works

One system that connects what you already have.

No ripping out your software. No learning a new platform. I wire your existing tools into a single view that shows you the truth and plugs the leaks.

1

Audit

I map every lead source, every dollar of spend, and trace a sample of leads all the way to booked revenue.

2

Connect

I link your lead sources, call tracking, and field software so the data flows into one place automatically.

3

Plug the leaks

Missed calls get caught and answered; every portal lead gets an instant reply and lands on your schedule.

4

See the money

A live dashboard shows revenue by channel, so you put every marketing dollar where it actually pays.

What you get

The whole system — built for your shop, run by me.

Each piece works on its own. Together, they turn a pile of disconnected tools into one machine that captures every lead and shows you exactly what's working.

📊

Revenue-by-channel tracking

Every lead tagged to its source and followed all the way to a booked, paid job — so you finally see which channels make money and which just burn it.

Stop wasting ~$1,500/mo
📞

Missed-call & after-hours capture

Every missed call gets an instant text back and, if you want, an AI receptionist that answers, qualifies, and books straight onto your real calendar.

Recover 25–40% of lost calls
📥

One inbox for every lead source

Angi, Thumbtack, Yelp, Google, Facebook, your website — all pulled into one queue and into your field software. No more copy-pasting between portals.

Respond in seconds, not hours
🔄

Past-customer reactivation

Your database is full of money. Automatic campaigns bring back customers due for a tune-up, service, or seasonal job — revenue you already earned the right to.

Found money, every month

Automatic review requests

A review request fires the moment a job is marked complete — more 5-star reviews, better local ranking, more inbound leads, no one lifting a finger.

More reviews, on autopilot

The difference

From a pile of disconnected tools to one system that runs itself.

You've probably already bought software to fix this. The problem was never the tools — it's that nobody connected them or kept them running. Here's what changes.

What you actually need How it works today With Virenly
Know which marketing makes money Lead counts only — no idea what's profitable Revenue traced to every channel
Catch every call & lead Missed calls and portal leads slip away Caught, answered & booked automatically
One place for every lead source Scattered across 6+ apps and portals All in one queue, on your schedule
Get it set up DIY — or it never gets finished Done for you, start to finish
Keep it running when things break It's on you — so it quietly stops working I monitor and maintain it
Fit a small shop's budget Enterprise tools priced out of reach Priced for owner-operators

Where to start

Start small. Prove it. Then build the whole system.

Most contractors start with the audit — it pays for itself before we build anything. From there, we connect the system and I keep it running.

Start here
Step 1

The Marketing ROI Audit

$1,500–$2,500 / one-time
  • Full map of every lead source and what you spend
  • Real revenue-by-channel — not just lead counts
  • Where your leads are leaking and what it costs you
  • Wasted software and overlapping tools, flagged
  • A clear roadmap with dollar ROI on every fix
Step 2

System Build

from $4,000 / project
  • Connect lead sources → call tracking → your field software
  • Missed-call & after-hours capture, on your calendar
  • Every portal lead pulled into one queue, answered fast
  • Live revenue-by-channel dashboard for your stack
  • Your team trained, the system documented
Step 3

Systems Partner

$1,500–$3,500 / month
  • I monitor and maintain everything that's running
  • New automations as you grow — reactivation, reviews, more
  • Monthly ROI review so spend keeps getting sharper
  • A technical partner, not another subscription

— The guarantee —

If the audit doesn't find at least its own cost in wasted spend or recoverable leads, you don't pay for it.

I can say that because the leaks are always there. In two weeks I'll show you exactly where your money is going — and where it should be going instead.

Get my free audit →

Why work with me

A developer who builds the plumbing — not a marketer with a dashboard.

🔧

I actually build the integrations

Your software vendors tell you to "hire a developer." That's me. I connect tools that were never meant to talk.

📊

I work in revenue, not vanity metrics

Not impressions or clicks. Booked jobs and dollars, traced back to the source that earned them.

🔒

Your data stays yours

No selling, no sketchy handling. Everything runs on infrastructure I set up and document for you.

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Free audit — no obligation

See where your marketing money is really going.

Answer a few quick questions and I'll prepare a free, no-obligation audit of your lead flow and marketing spend. Takes about 60 seconds.

A real person reviews it — no junior rep, no call center
Free guarantee: I find the waste or the audit's on me
Zero pressure — you get the findings either way

Get my free audit

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Straight answers

Questions contractors actually ask

No. The whole point is that I connect the tools you already run — your field software, your call tracking, your lead sources, whatever they are. Nothing gets ripped out. Your team keeps working the way they already do.

Because most tools only do one piece — they answer leads, or track calls, or store customers — and they don't talk to each other. On top of that, they're built for you to set up and babysit, so they quietly stop working. I connect all of it into one system and keep it running, so you get the full lead-to-revenue picture without becoming the IT department.

Great — I can build on top of what you've got rather than replace it. And if you're on a simpler setup that doesn't give you true revenue tracking, that's exactly the gap I fill, without the enterprise price tag or the months-long rollout.

I use whatever technology gets the job done — sometimes that's AI, sometimes a plain integration. What you're buying isn't "AI." It's a system that shows you which marketing makes money and stops your leads leaking. The tech is just how I deliver it.

About an hour of your time. You give me a look at your lead sources, your call tracking, and a sample of recent jobs. I do the rest and come back with a clear report and roadmap. The free questions above tell us whether it's even worth doing.

If you're spending money on marketing and missing calls, it pays off. Smaller shops often have the most to gain — a single recovered $6,000 job can cover the whole engagement. The audit tells us honestly whether the numbers work for you.

Stop guessing. Start seeing where your money goes.

Get a free, no-obligation audit of your lead flow and marketing spend. We'll look at your numbers together — no pressure, no junior rep.

Get my free audit →

Prefer to talk? Email me: simba@virenly.co